Planning to hold a virtual event? Some key takeaways and learning
October 26, 2020
Virtual events are growing in popularity, especially as the world continues to deal with the novel corona virus. Fortunately, modern technology has made it possible for companies to host amazing online events that rival in-person versions, leading to many benefits for both event planners and attendees alike.
What is a Virtual Event?
A virtual event, also known as an online event, is an interactive gathering that happens on the internet. Unlike in-person events, virtual ones aren’t restricted to a single location. A remote attendee can join and participate from anywhere in the world, given he or she has access to the web. Some events are completely virtual and every guest attends sessions from the comfort of their own home, favorite coffee shop, or wherever they might be. Others have both in-person and virtual components, which is also known as a hybrid event.
What Makes Virtual Events So Beneficial?
There are many reasons why virtual events are valuable. First off, virtual events allow the individuals or companies hosting them to reach a wider audience. Were you to host your event in a specific city, not every person in your audience would be able to attend due to the cost of travel. With a virtual event, travel isn’t an issue.
In general, virtual events are also much cheaper to put on. Event planners don’t have to book a giant venue or hire a bunch of temporary staff. These cost savings can then be passed on to each virtual attendee in the form of lower ticket prices.
Lastly, virtual events are extremely measurable. Companies can easily learn which sessions were the most popular, how many people attended, where those attendees live, how they paid for their tickets, and much more. Just about every attendee action can be tracked and analyzed. This information can then be used to improve event strategy
Virtual events will continue to become more prevalent in 2020 as organizations reconcile with the impact of Covid 19 on events.
Here are the main takeaways:
- The best virtual events mirror in-person ones in many ways. Do your best to provide networking opportunities for attendees, get great speakers, secure an event host, and personalize the attendee experience.
- Make sure each of your session is recorded. Then sell access to the recordings to boost profits or use them to better market your company. It’s up to you.
- You don’t need to plan, market, and host your virtual event all by yourself. Look for a company to partner with and split the workload with them. At the very least, secure event sponsors to help out financially and lend your gathering credibility.
- Plan your virtual event as far in advance as you can and know the tools, marketing strategy, and ticket type you’ll need to make your online get-together a success.
Mentioning below are examples of two actual successful events which are worth ideating:
- Spic Macay Virtual Music Conferences: Spic Macay is a Hindusthani Classical Music patronize voluntary group which holds these virtual music conferences tying up with legendary classical music maestros from across the world and brings these enchanting music conferences to an enthralled audience and a massive fan follower from across the globe. Their presentations in YouTube are simply superb.
- Adobe Max: While Adobe MAX does stream many of its keynote speeches and sessions to a virtual audience, it’s definitely more of an in-person event. But that doesn’t mean we can’t study the conference and learn a lot about hosting a killer virtual get-together. After all, the best online events provide the experience of an in-person meeting without any of the hassle. If we were to learn one thing from Adobe MAX it would be this: get amazing presenters. The folks who speak at this conference are amazingly accomplished. Past speakers include legendary filmmaker Ron Howard, Grammy-winning musician Questlove, and comedic star Tiffany Haddish.
Hindusthan Events have a strong base and experience on holding these types of virtual events. In fact they are the few of the virtual event management company in Kolkata.